GUESS original sexy adventure
Performance "GUESS" the brand must not be missed is the full token "?", And guess letters from the question mark consistent, are also represented GUESS? The brand spirit (as if to say, "Guess We will give you what kind of dress? "), a full adventurous original style. Sunshine stainless Wedding Guess men's watches
Founded in 1981, GUESS (Gales)?, Originally started from the cowboy, longing for American-style Marciano brothers, from the south of France come to this free paradise, but run into the U.S. apparel industry during the Depression, but They first introduced the "Monroe-style" skinny jeans are sold out overnight, so GUESS? brand was established.
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is very popular all over the world!As the first GUESS? Starting from jeans, so the tone has been designed to maintain the flavor of the west, in the presentation of the texture, it is comfortable, natural, and bold sense of adventure, then by the epidemic Elements, GUESS? Gradually Some personal sexy, simple, the design of flu will occur.
As the favorite GUESS? Gradually enhanced consumer age, to access social occasions and performance of individual taste of the "GUESS COLLECTION" has also been warmly loved, therefore, GUESS? Decided in 2000 to autumn and winter designer MARCIANO name to "GUESS COLLECTION "independent, to become more texture designer clothes.
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Brand Identity
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1. "?," And the inverted triangle cloth Standard: Representative GUESS? Brand symbol of the "?" Often appears in fashion design, while the inverted triangle of cloth standard is common in post-pocket jeans.
2. Silver Jewelry: GUESS? Silver jewelry is also very special, able to demonstrate a strong personal style.
3. Comprehensive range of products: GUESS? Have watches, leather goods, glasses, shoes, socks and other personal accessories, in addition to personal items of body bath care line, perfume, make-up series also.
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Brand History
By three in France, a passionate culture of the southern region of the Marciano brothers grew, Georges, Maurice and the record of Paul Guess, is a contamination of the American West style, passion and romance of Europe when France shall design brands. Marciano was born in southern France, like the United States as the freedom of brothers, in the seventies they moved to the United States and in California to launch their fashion dreams.
70's, fashion design is not a major goal, that jeans can not say anything more fashion. The Marciano brothers in 1981 launched a three-zip Marilyn jean called tight-fitting jeans in the style department store Bloomingdale sales, to prove that their new design on the jeans, the jeans are defined as work clothes into fashion.
Within a few hours, items sold out immediately, Marciano would then start building the full feelings of the United States, France to expand the brand. And this cowboy new product development also led jeans become a timeless fashion representatives.
In the Marciano brothers, Maurice and Paul, under the leadership of (Georges Ba Xian in September 2093 to sell 40 shares to the brothers Maurice and Paul), Guess products and sales territory are very desirable development. In terms of products, Guess jeans, although only the production started, due to continuous expansion, the current Guess there are men and women fashion sale, children's clothing, swimwear, footwear, watches, fine accessories, handbags, eyewear, perfume, luggage and so on. Millennium winter, Guess launched a series of "Guess Premium", a high-quality denim with Italian, European design with high-style men and women jeans series. In 2003, Guess and Parlux Fragrances Inc. To launch a franchise Guess perfume series, on the other hand showed Guess sexy, stylish side. In addition, the 2004 summer, Guess also introduced another line of brand deputy, Marciano, Guess's design concept to launch more sophisticated one based deputy fashion line. The addition of the designated Guess Marciano flagship store on sale, but also in North America has its own shop. The Guess more in September 2004 in the birthplace of California, opened a special shop selling fine accessories. And in more than a year to open two more in the United States and around the world, opened in nine, including Italy and Lebanon. At present, Guess more than 70 countries around the world are selling points, and Guess the shop more at 100, while the sales counters more in 1000.
Guess addition to design fashion, avant-garde, its advertising Yiru another brand-Sisley, like the young ladies, always full of surprises and lovely. Guess supermodel also taken a lot of print ads from the birth, including the U.S. Po Black Pearl Naomi (Naomi Campbell) and Ge Diya Snow (Claudia Schiffer), Guess the print ads can be seen often enough to make models to leave his mark impression.
GUESS each product line reflects the same aesthetic elements and unique, this is the GUESS design purposes. GUESS men's watches always committed to promoting consumer leisure lifestyle and unique style.
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GUESS-founder
Maurice and Paul in the joint leadership, GUESS Since 1981 the trend continued into the vane. GUESS brand always tell the avant-garde, sexy, classic and stylish attitude trend, and have all the partners to demonstrate their appeal and industry influence.
Paul Marciano, known for imaginative known of Paul, is the GUESS image design of the helmsman, to GUESS in advertising to create a lot of history's most revolutionary, most break conventions of the image.
, As a true idealist, to the brand since its inception, Paul Marciano oversee all the company's design direction and image design. With its dramatic photography of unique insight, Paul Marciano created a scintillating, is to shake the world of buzz for. As a highly ambitious, enthusiastic and innovative advertising image, GUESS by business people of all ages, such as design and art direction Clio Awards, laid the spiritual and cultural areas in the United States fashion status. Paul Marciano is the world's retailers and factories, brand expansion continued momentum, as well as in his recognition under the guidance of award-winning e-commerce website GUESS, Marciano and GbyGUESS.
Maurice Marciano, Chairman and Chief Executive Officer, is committed to producing quality brand spirit and sense. In addition, he oversees the company's design direction and marketing. For this reason, sales profit in 1982 reached 6 million U.S. dollars in 2006 1190 million.
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Guess Brand Story
Three in France from the south region of a passionate culture growth Marciano brother, Georges, Maurice and Paul the set of GUESS, is a contamination of the American West style, passion and romance of Europe when France shall design brands. Born in southern France, Marciano brothers was fond of American Liberty, in the seventies they moved to the United States and in California to launch their fashion dreams.
70's, fashion design is not a major goal, that jeans can not say anything more fashion. The Marciano brothers in 1981, launched a three-zip Marilyn jean called tight-fitting jeans in the style department store Bloomingdale sales, to prove that their new design on the jeans, the jeans are defined as work clothes into fashion. Within a few hours, items sold out immediately, Marciano would then begin to build this brand is full of French sentiment in the United States expansion. And this cowboy new product development also led jeans become a timeless fashion representatives.
In the Marciano brothers, Maurice and Paul led, GUESS products and sales territory are very desirable development.
In terms of products, GUESS jeans though just started production, due to continued expansion, now GUESS also sell men and women fashion, children's clothing, swimwear, footwear, watches, fine accessories, handbags, eyewear, perfume, luggage and so on. 2000 autumn and winter, GUESS launched a series of "GUESS Premium", a high-quality denim with Italy, with European-designed high-style men and women jeans series. In 2003, GUESS and Parlux Fragrances Inc. To launch a franchise GUESS perfume series, on the other hand showed GUESS sexy, stylish side.
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GUESS Factory Audit
Guess there is no assessment in the factory to build their own assessment criteria, the supplier of their assessment, Guess the exception of some issues with their requirements, essentially the standard according to CSCC to assess the plant. CSCC's evaluation process consists of access to documents list and factory inspections and staff visits, I believe both of these processes is already done CSCC audits or other certification examination did have some knowledge of plants, in which not more than said. Here, we focus here on the assessment of the implementation of the CSCC power problems. In CSCC's corporate culture for a very detailed description honest: CSCC was formed to conduct ethical and impartial investigation to report the truth. The company's business code of ethics binding on all auditors, consultants and managers. Binding force in such an assessment under the CSCC members in the implementation of the factory when assessing the performance of the justice is very strong. Please eat the plants and gifts are not almost refused, factories and even various forms of corruption lead to assess the level of decline in the factory.
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Store
In addition, the summer of 2004, GUESS Vice lines have launched another brand, Marciano, GUESS design concept oriented to launch a more sophisticated fashion vice line. The addition of the designated GUESS Marciano flagship store on sale, but in North America has its own shop. The GUESS more in September 2004 in the birthplace of California, opened a special shop selling fine accessories. And in more than a year to open two more in the United States and around the world, opened in nine, including Italy and Lebanon.
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Today, the brand
At present, GUESS men's watches more than 70 countries around the world are selling points, and GUESS the shop more at 100, while the sales counters more in 1000. GUESS addition to design fashion, avant-garde, its advertising Yiru another brand-Sisley, like the young ladies, always full of surprises and another person lovely. Supermodel is a lot of print ads from the film GUESS birth, including the U.S. Po Black Pearl Naomi (Naomi Campbell) and Ge Diya Snow (Claudia Schiffer), shows GUESS print ads often enough to leave a model is also impression.
